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African
Marketplace Surviving Despite Hurdles
Founder perseveres
through tough economic conditions
By
Gene C. Johnson Jr.
Bulletin Staff Writer
What
the thousands who will attend the 23rd Annual African Marketplace and
Cultural Faire at the Rancho Cienega Park in Los Angeles won’t
see when the event takes place later on this month and through Labor
Day are the many hurdles founder James Burks had to overcome to keep
the popular venue going.
“We’re living in a climate now that is not necessarily
friendly to nonprofit, community-based organizations,” said the
1967 Compton High School graduate. “They’re limited in
their thinking process. With so many corporations fleeing the United
States and outsourcing
their jobs, we don’t have a lot of big, corporate sponsorships
right now.”
Sponsors have included the Los Angeles County Arts Commission, Xerox,
Time Warner Cable, Southwest Airlines and Western Union. Burks said
funding also has come in large part because of Los Angeles City Council
members Bernard Parks, Herb Wesson and Jan Perry.
“We’re low on our vendor turnout this year because people
are struggling themselves; they’re struggling to make money,” he
said. “The marketplace is a commerce – a cultural commerce.
People are struggling with their fees to become a part of it. So we
have to negotiate relationships with some of these people.”
Burks said the other organizers and contributors of the event – which
started in 1989 – will have to raise at least a quarter of a
million dollars to properly produce the marketplace this year.
The marketplace, a three-weekend event (from 10 a.m. to 9 p.m.), begins
Aug. 16 and concludes on Sept. 1, which is Labor Day.
In an effort to raise the needed money by Aug. 11, a campaign called “Friend
of the African Marketplace” was launched, Burke said.
“The economics of producing events such as the African Marketplace
have become more and more of a struggle each year, but we’ve
managed to persevere despite this fact,” he said. “This
year, however, the climb up the ladder has been more difficult than
ever. Consequently,
we’re appealing to the people who make our event possible each
year – our audience.”
Still, when the gates open Aug. 16 for the three-weekend event, those
in attendance can expect to see a unique amalgamation of authentic
music, foods, arts, cultures and people that come together in one place.
“You have food from South Africa, Belize, Trinidad and Tobago,
New Orleans, Nigeria, Cote de Ivorie, as well as music, dance and culture
from these
countries as well,” said Joyce Maddox, a spokeswoman for the
marketplace. “It’s a trip around the world without leaving
home and a history lesson that teaches you about the influence of Africa
on every region in the world.”
Festivities will include an Inspiration Faire Aug. 16 and 17 featuring
choirs, praise dancers and spoken word artists; a Brazil Music and
Trade Festival Aug. 31; a Reggae Festival Sept. 1 and “Cinema
After Dark,” which first opened last year.
“Cinema After Dark is a showcase of films that are shown in an
outdoor environment with a big, inflated screen,” said Rashid
Bahadi, producer of the event. “We show films in the tradition
of Africa. We show films outside. Some of the films are from the continent
of
Africa or from the (African) Diaspora.
“There are a lot of stories coming from the (African) Diaspora
that, in this country, we don’t get a chance to see. We would
like the community to come out and experience these films. It’s
a very unique concept to our community. This is something that is new
for our community that we feel that we could do and have a good time
in a safe environment. Bring the family if you like.”
In order to join Friends of the African Marketplace, Burks said pledges
of $50 or more can be mailed to 3347 W. 43rd St., Los Angeles 90008.
Checks can be made payable to the African Marketplace Inc., or payments
may be made at www.africanmarketplace.org. All donations are tax deductible.
General admission to the African Marketplace and Cultural Faire is
$8; senior citizens pay $5 and children under 10 are free. Fore more
information, call (323) 293-1612.
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